Dominative Development partners with Brazilian Dani Genovesi, winner of RAAM 2019

Dani Genovesi joins forces with Dominative Development.

Dani will promote the first 70.3 and 140.6 Triathlon race in Trinidad and Tobago, which will be held July 2020. She will also be the brand ambassador for Mighty Mujer Miami, an all-female triathlon, that welcomes participants of all backgrounds, ages, and athletic abilities and will be held in South Florida on Saturday, May 9, 2020.

“Dani Genovesi is an extraordinary athlete who fits perfectly the values of our company. Our goal is to encourage everyone to try a Triathlon, and Dani Genovesi will be key in spreading the empowerment message that everyone can do it,” said Christina Reddick, co-founder of the company. “Dani is a perfect fit for the race in Trinidad, which is endurance.”

“What motivated me the most to join forces with Dominative Development was their philosophy”, said Dani. “Their focus in encouraging people to reach their potential and experience new things in a healthy way through sports, helping them to become active, stronger, and healthier. And not to mention the empowerment aspect of it and the fact that through sports people can overcome barriers and find an inner strength that could be hidden in the unknown.”


About Dominative Development:

Dominative Development is an Indigenous business which operates using a quadruple bottom line approach those being a focus on Spirituality, Community, Sustainability and Entrepreneurship. A start-up founded by two women who strives to advance multi-sport competitiveness, especially among diverse, underrepresented populations through inclusive event experiences and engagement with technology and embracing cryptocurrencies.

About Dani Genovesi:

Brazilian Dani Genovesi won the two-time championship in the Race Across America 2019, an ultramarathon bike race , which consists of 3000 miles , across 12 states. Solo racers have a maximum of 12 days to complete the race. She crossed the finish line in 10 days, 17 hours and 59 minutes.